![]() ![]() (The line has since expanded to four skin tones: light, light-medium, medium and dark.) When she finally had the product, she modeled it on herself and her friends, and posted videos on Instagram of herself applying it. Montes several months to design the packaging and find a manufacturer that could produce the waterproof, latex-free tape in three skin tones as she wanted. “However, if I can take this and create it in a way that’s going to make sense for everybody, and make everybody feel included, I think I can do that.” Montes, who is Latina, remembered thinking. “I don’t feel like this is a product for me,” Ms. Montes found a few brands that advertised such tape, but she felt alienated by the fact that these products generally only came in a single, light beige hue, and that they were often presented on young, airbrushed models. The jumpsuit she intended to wear had a plunging neckline that would have revealed any traditional bra, so she tried the Kardashian-approved duct tape method. The idea first occurred to her over a year earlier, when she was getting dressed for a cousin’s wedding. Stephanie Montes, a former fashion and beauty editor, started Nue, her own brand of “boob tape” - as it’s commonly called - in January 2020. (Ripping industrial adhesive off one’s soft flesh can both hurt and cause skin irritation and burst capillaries.)īut a growing number of companies have begun to ask the compelling question: What if there were a better way to tape up one’s breasts than with material originally designed for wrapping steel cables and electrical conductors? ![]() “Just brace yourself for when it’s time to take it off, LOL,” she wrote. And back in 2016, Kim Kardashian shared on the now-defunct KKW app that one of the secrets to her pneumatic red carpet figure was using duct tape to hoist her breasts up toward the heavens. Transgender men and nonbinary individuals, for instance, have long used tape to bind their chests. The idea of taping up one’s bosom to achieve a particular silhouette is nothing new. ![]() The latest frontier in breast containment technology is something far more versatile that allows one to shape their chest according to their ever-evolving physical and sartorial needs, and that can also, in a pinch, be used to seal FedEx packages. Kardashian West explains in the video her negative reactions to using tapes previously, saying that some types of tape "would burn me and rip me." Now, that's bound to make anyone squirm.But perhaps bras are the way of the past. Putting the tape on a model, she explains, "Hey guys, I'm in my closet, and I'm going to show you how to tape up your boobs with the boob tape, because it's something that I used for so many years." She also reveals, "I haven't really seen a tape that's out there that was in different variety of new colors, so I'm excited to launch these really soon along with our nipple covers." The reality star reveals how to use the product in a tutorial video. Enter the SKIMS tonal body tape and pasties. So understandably, she wanted to create a product she could use that is pain-free. Sometimes her skin would be ripped off other times, her nipples would be burnt by removal of the tape. However, depending on the tape used, Kardashian West found problems with the hack. Instead, the Keeping Up with the Kardashians alum discovered over the years that using gaffer tape in place of a bra meant that she was able to sport revealing looks without flashing her undergarments. Kim Kardashian West regularly wears skimpy outfits, many of which would reveal her underwear, if she were wearing any.
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